International Centre for
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Agenda

Mon. 14 April 2014

Dentsu announces details of football management seminar in partnership with CIES of Switzerland

Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) is delighted to announce that it will hold a joint football management seminar with the International Centre for Sport Studies (CIES) (Headquarters: Neuchâtel, Switzerland; President: Bertrand Reeb) on 9th May 2014. The seminar will consider the development of football in Asia.

The CIES was created in 1995 as a joint venture between the Fédération Internationale de Football Association, the University of Neuchâtel, the City and State of Neuchatel. It co-ordinates the award winning international postgraduate sports management course in management, law and humanities of sport - the ‘FIFA Master’. The FIFA Master has been ranked at the leading postgraduate sports management course in Europe by SportBusiness International in both 2012 and 2013.

Asia is one of the fastest growing football markets with 86 million players now registered and one of the largest football populations in the world. The profile of sport in the region has been further increased with the award of the Olympic and Paralympic Games to Tokyo in 2020.

This first initiative between Dentsu and CIES will be the organization of a special sport management seminar that will focus on the development of football in Asia with a comparison to the football systems seen in Europe. The seminar will be held in the Dentsu Hall in Shiodome, Tokyo. Special guest speakers will include three FIFA Master graduates: Tsuneyasu Miyamoto, a member of the Japan Football Association (JFA) International Committee; Kaita Sugihara, a development consultant for the Fédération Internationale de Football Association (FIFA) and Jair Bertoni, Head of Cabinet at the European Professional Football Leagues (EPFL).

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