On the 16th February 2012 the FIFA Master 12th edition postgraduates visited football legends AC Milan and their training facilities in Milanello, Varese, as part of the Sport Marketing sub-module at SDA Bocconi.
The first part of the visit included a guided tour of all the facilities, led by Antore Peloso, the historical director of the Centre. Later, the postgraduates would have a chance to meet with AC Milan’s management.
In particular they met Laura Masi, Marketing Director of the club, who gave an overview of the marketing strategies of the club; Giuliano Giorgetti, head of Web and New Media, focused on AC Milan’s strategies that concern the web and all new technologies; and Michele Ferraris, Head of AC Milan Junior Program and AC Milan Academy Project Leader, who explained the functioning of AC Milan youth sector and talent scout system.
In between presentations, the FIFA Master postgraduates had the unique chance to see 30 minutes of a closed door training session of the first team squad, in preparation for their following Serie A game.
The Academic Team of the FIFA Master Management module, based at SDA Bocconi - School of Management - Dino Ruta, Marco Elefanti and John Cavenaghi - would like to take this opportunity to thank AC Milan, and especially Alfonso Cefaliello, Laura Masi and all their collaborators for this great opportunity.