International Centre for
Sports Studies

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Tel +41 32 718 39 00


Tue. 05 July 2022


Marius Zanin 

Current Position: Head of Marketing and Communications, Adelaide United Football Club 

Year of graduation: 2019 (19th edition) 

Nationality: Australian / Italian 

What does your current role involve? 

In what is my second stint at Adelaide United Football Club, I am currently the Head of Marketing and Communications and form part of the senior management team. I am responsible for the strategic management of all club brand assets and communications processes, while also leading the development and implementation of key marketing strategies to maximise engagement with all internal and external stakeholders. I have also recently been tasked with overseeing the club’s Consumer Business Department, where our primary focus is on member and fan growth. 

Which aspects of the FIFA Master course have helped you most in your career? 

All three modules of the FIFA Master course in Management, Law and the Humanities of Sport have provided a fundamental base for me to progress further in my career. In addition to this, the course has equipped me with many practical skills which I can productively apply to the day-to-day opportunities and challenges of working within a professional sporting organisation. 

What advice would you give to future students on the course? 

That is simple! Be open-minded and ride the wave that is the FIFA Master experience. Embrace everything and take in as much as possible, not only from the course lecturers, industry speakers and the professionals you will meet during field visits, but also from the members of your class. Engage with your fellow classmates away from the classroom too, as the memories and bond you create with them is at the heart of what the FIFA Masters is all about. These experiences and the friendships you form will be with you forever. Finally, make contact and interact with FIFA Master alumni as they have experienced the same journey you are about to begin. 

FIFA Master - International Master in Management, Law and Humanities of Sport, ranked No.1 Course in Europe 2012, 2013, 2014, 2015, 2017, 2018, 2019, 2020 and 2021 by the SportBusiness International global rankings.

Organised by CIES in partnership with De Montfort University (United Kingdom), SDA Bocconi School of Management (Italy) and the University of Neuchâtel (Switzerland).

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