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Mon. 08 April 2019

Football Executive Programme: End of Module 4 on Communication at CONMEBOL

On Thursday 4 April 2019, CIES, in collaboration with FIFA and CONMEBOL, opened module 4 of the Football Executive Programme addressing the topic of Communication at CONMEBOL headquarters in Paraguay.

The principal objective of the programme is to harmonise and broaden football knowledge, with the aim of offering enhanced, multi-disciplinary and comprehensive training to General Secretaries and key administrative staff working for member associations in South America.

Module 4 addressed four different themes all related to communication namely Corporate Communication, Media Relations, Digital Communication and Social Media, and Crisis Communication.

Four main speakers presented this module: Bruno Sassi, FIFA Head of Communication Content, started the course by presenting Corporate Communication. Then, David Noemi, FIFA Senior Media Relations Manager explained Media Relations on Friday. Finally, Digital Communication and Social Media were addressed by Alejandro Matías Varsky, Head of Content at FIFA Digital while on the last day, Andreas Herren, CIES Communication Consultant, presented all matters related to Crisis Communication.  

Started in September 2018, the Football Executive Programme will run until November 2019 at the CONMEBOL headquarters in Asunción, Paraguay. The programme comprises of seven different modules, with forthcoming subject areas to focus on Marketing and Sponsorship, Commercial and Audiovisual Rights, and finally, Development.

The programme will also provide several intensive practical sessions that will enable executives to benefit from and share knowledge with internationally renowned presenters and experienced professionals. The new knowledge gained will then be applied by the participants in their day-to-day activities at their relevant associations.

A FIFA/CIES/CONMEBOL Diploma will be distributed to the participants upon successful completion of the course. A certificate of participation will also be distributed to those who only attend one module.

Since its foundation in 1995, the role of CIES has been to spread education and knowledge in the world of sport and with the Football Executive Programme it will have the opportunity to focus on the development of administrators and managers of football with the long-term vision of transforming football operations and making them better able to serve the game.

A video summarising the third module can be viewed by clicking on this link.