The FIFA/CIES International Programme in Sports Management consists of six modules (management, communication, law, event organisation, finance and marketing & sponsorship). Each module covers 25 to 30 hours. Courses are taught by the academic staff of the university as well as by external specialists.
The six modules are based on a didactic manual that each partner university adapts to the economic, social and sporting realities of its environment. Above and beyond the six modules, students are also offered the opportunity to attend conferences by internationally reputed sports experts.
CIES updates module content regularly to adapt it to recent developments in the world of sport. Moreover, to cater for the needs of its partners, it creates other modules geared to the needs of modern sport managers.
Description of the content of the didactic manuals for each module
Management
Strategic planning - Structure of sports organisations •Motivation and application of motivation theories •Individual decision-making processes •The group and group decisions •The team and teamwork •Meetings •Human resources •Leadership •Conflicts •Negotiation •Changes within the organisation
Communication
Objectives •Why is communication important ? •Terms and definitions •From the business world to the world of sport : Application and adaptation of communication principles •Sports organisations and individual athletes •Fields of communication •Sports organisations and human resources of communication structures •Planning of communication in the world of sport •Managing communication : Implementing communication plans •Problem management •Crisis communication management
Law
Structure and organisation of sport •The status of the athlete •Settlement of sports-related disputes •Financing and economic law of sport •Doping •Civil and criminal liability of sport stakeholders •Private insurance
Event Management
Management of sports events •Logistics and production of sports events •Marketing and communication of sports events
Finance
Introduction •The balance sheet •Profit and loss account / earnings report •T accounts and double-entry bookkeeping : Recording transactions •Budgets, cash-flow forecasts, forward estimates and earnings reports •Use of budgets and preparation •Budgets : Comparison between budget forecasts and actual figures and gap analysis •Cost assessment •Evaluation of investments •Interpreting the financial information of sports entities
Marketing & Sponsorship
Sport and society •Definitions •Understanding the sport consumer •Obtaining information and knowledge of markets •Segmenting markets •Choosing a strategy •Marketing mix •The brand •Sport marketing management model •Sport, social media and social media networks •Recent marketing developments •Understanding sponsorship •Why companies sponsor •The importance of sponsorship and of sale of television rights •Factors to be taken into account when preparing a sponsorship strategy •Eight steps to find sponsors •The specific issue of ambush marketing and how to prevent it •Implementing sponsorship
Examinations
Only the students who have complied with the participation and examination requirements set forth by each University may be awarded the diploma/certificate. It is issued by the University and co-signed by CIES.
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