International Centre for
Sports Studies

Avenue DuPeyrou 1
2000 Neuchâtel
Tel +41 32 718 39 00


Thu. 06 June 2024

Clubs with the most social media followers

The 467th CIES Football Observatory Weekly Post presents the 100 clubs in the world with the most followers on four social media: Facebook, X, Instagram and TikTok. Recent UEFA Champions League winners Real Madrid lead the way with 411 million followers, ahead of Barcelona (361 million) and Manchester United (216 million).

Fifteenth, Cristiano Ronaldo’s Al-Nassr is the most followed non-European team (54 million). The Saudis are ahead of Brazil’s Flamengo (also 54 million) and Egypt’s Al-Ahly (51 million). Twenty-five countries are represented in the top 100, with a maximum of 18 clubs for Spain, followed by England (17), Brazil (12) and Mexico (6).

The biggest increases over the past year among the teams in the top 100 were recorded for Real Madrid (+48 million followers), Inter Miami (+31 million), Manchester City (+27 million) and Al-Nassr (+22 million). In relative terms, the biggest growth was observed for Lionel Messi’s Inter Miami (+1,348%).

>>> Full data

This website uses cookies – limited to technical and analytical cookies – in order to allow your browsing and enhance your experience.

For more information, please see our cookie policy and our privacy notice.

I understand