International success for alumnus in Cairo

The agency KingFut, founded by Mohamed Seif, who is an alumnus of the FIFA/CIES Executive Programme in Sports Management organised by Cairo University, has been appointed by Juventus FC to manage their official social media accounts and digital media presence in Arabic language.

This decision comes as part of the Italian club’s strategy to expand its international reach and to communicate with their Arabic speaking fans across the Middle East, Africa and the rest of the world. It is worth mentioning that Arabic becomes the seventh language that the club will use to connect with their supporters after Italian, English, Spanish, Indonesian, Japanese and Chinese.

Congratulations to Mohamed on this international success!