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News

Thu. 22 November 2012

FIFA Master Field Visits

Organised by the Centre International d’Etude du Sport (CIES) and endorsed by the Fédération Internationale de Football Association (FIFA), the FIFA Master has over a decade of experience in educating and promoting the international sports business managers of the future.

The highly intensive programme is including field visits to some of the biggest names in world sport and a wide range of specially selected industry experts. The new 2012-2013 class is based in England at De Montfort University’s International Centre for Sports History and Culture until Christmas as they complete the Humanities of Sport module.

The extensive programme of field visits began on Monday 24 September 2012 with a trip to the famous All England Lawn Tennis and Croquet Club, Wimbledon. The class had the opportunity to tour the All England Club grounds and learn at first-hand about the history and evolution of the Wimbledon Championships since the first tennis tournament in July 1877. The morning also included visits to the world famous No. 1 and Centre Courts. The afternoon provided the chance to view the collections held in the excellent Wimbledon Lawn Tennis Museum. The group then had the opportunity to learn more about the business and marketing aspects of the Wimbledon Championships in a series of presentations arranged by the All England Club.

On Monday 5th November 2012, the CIES / FIFA Master 13th edition class travelled to London for a special morning visit to the iconic Lord’s cricket ground.  Home to the Marylebone Cricket Club (MCC) since moving to the site in 1814, the FIFA Master postgraduates had the opportunity to learn about the MCC, which was founded in 1787, and why Lord’s is the ground that every cricketer dreams of playing the game. The morning began with presentations on the history of Lord’s cricket ground and how it maintains the important balance of preserving its fine traditions with the need to embrace modernization. The class next had the opportunity to learn about the level of administration support that is provided by the England and Wales Cricket Board (ECB) to the England Test team during both home and overseas tours.

The 82,000 seat Twickenham stadium was the final field visit of the FIFA Master Humanities of Sport module for this academic year. Twickenham is the home of the Rugby Football Union (RFU) and is the largest dedicated rugby union venue in the world. The afternoon visit began with a tour of this landmark stadium and the chance to visit the England dressing rooms. The afternoon also included a visit to the World Rugby Museum and presentations on the commercial aspects of the RFU.

The CIES and De Montfort University would like to thank all of the field visit and industry guest speakers who made such an important contribution to the 2012/13 Humanities of Sport module