CIES TALKS SEASON 1 – "Episode 5 – Playing with Purpose: Driving Change and Finding Meaning in Sport | feat. Daniel Cade

Welcome back to CIES Talks, the video podcast series by the International Centre for Sports Studies (CIES)!

Join us for the fifth episode of CIES Talks, the video podcast series presented by the International Centre for Sports Studies (CIES), based in Neuchâtel, Switzerland.

In this series, we explore the intersection of sports management, law, leadership, and education through exclusive conversations with industry leaders and changemakers.

Special Guest: Daniel Cade, (FIFA Master Alumni 7th Ediiton) Sport Advocate | Senior Sport Sustainability Consultant | Strategy Development, Reporting & Education Expert

In this  episode of CIES Talks, host Kevin Tallec Marston welcomes Daniel Cade, an alumnus of the 7th edition of the FIFA Master and a prominent expert in sustainability in sport. Kevin and Daniel first met nearly two decades ago during Daniel’s time as a student in the FIFA Master — and they’ve crossed paths many times since. Their long-standing professional relationship brings depth and familiarity to this engaging conversation about how sport can be a force for positive change.

Sustainability, as Daniel emphasises, is no longer a side topic or marketing add-on — it's a core responsibility for sports organisations. From reducing carbon footprints to ensuring social equity, sport has both the visibility and the infrastructure to lead by example.

The conversation also explores the enduring value of the FIFA Master. Daniel credits the programme's interdisciplinary approach — blending management, humanities, and law — for equipping him with the tools to approach complex sustainability issues in sport from multiple angles. Kevin and Daniel discuss how the programme continues to evolve, and how its global network helps graduates tackle real-world challenges across the sport industry.

Key Takeaways

• Sustainability must be embedded, not bolted on.
• Sport has a unique platform to influence behaviour and policy at scale.
• Education plays a critical role in equipping professionals to lead this shift.
• The FIFA Master continues to foster global leaders capable of making a difference.

Whether you’re passionate about sports, education, or leadership, this conversation will leave you inspired and informed.

Got questions or thoughts? Join the conversation in the comments!

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"CIES, 30 years of impacting how sport is managed worldwide" & "FIFA Master, 25 years of Excellence in Sport Business Education" 

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