Clubs’ social media popularity
The 508th CIES Football Observatory Weekly Post presents the 100 teams in the world with the most subscriptions on the following social networks : X, Instagram, Facebook, TikTok and YouTube. The Spanish side of Real Madrid tops the list with over 470 million subscriptions, just ahead of their great rivals Barcelona (424 million).
All the other clubs are much further behind. Manchester United completes the podium with 234 million, while Paris St-Germain is fourth with 199 million. In the top 10 are four other English teams (Manchester City, Liverpool, Chelsea and Arsenal), one German (Bayern Munich) and one Italian (Juventus).
The podium for non-European clubs is made up of Brazil’s Flamengo, Saudi Arabia’s Al-Nassr and Egypt’s Al-Ahly. The Post also presents the trends recorded since June 2024 (without YouTube). In relative terms, the biggest increase among the top 100 clubs was registered for Santos (+82%), certainly thanks to the recruitment of star player Neymar.
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