Most popular clubs on social media
The 548th Weekly Post from the CIES Football Observatory ranks clubs worldwide according to their number of followers on the main social media platforms (Facebook, Instagram, TikTok, YouTube and X). Two clubs stand out: Real Madrid (488 million followers) and Barcelona (442 million). England’s Manchester United complete the top three (239 million), ahead of Paris Saint-Germain (208 million).
Among teams ranked in the top 10 positions, German side Bayern Munich recorded the strongest growth over the past year both in absolute (+16.1 million followers) and relative terms (+11%). Clubs in the top 10 have a combined total of 2.36 billion followers, up 3.8% on last year, broken down as follows among the platforms selected: Instagram (31%), Facebook (31%), TikTok (17%), X (16%) and YouTube (5%).
Twenty-six countries from every continent except Oceania are represented in the top 100, with the highest number of clubs located in the following three nations: Spain (21 teams, often with a large following on TikTok), England (16) and Brazil (11). Outside Europe, the top three are Brazil’s Flamengo (€71.6 million), Saudi Arabia’s Al-Nassr FC (€66.0 million) and Egypt’s Al-Ahly SC (€60.1 million).
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